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For a full comparison of Standard and Premium Digital, click here. So whats going on? The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. Chinese clubs may not quite be at the point of prizing away Europe's key assets, but they are already managing to poach players of substantial ability at the peak of their careers. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. Earlier on Saturday, Leeds game against City on Skys two channels pulled in 1.5 to 2.2 million viewers, which is about par for the course. Opinions are divided but mostly settle around the well, its better than nothing stance. Initially, it is important to clarify the fairly obvious fact that it isnt just in Asia that the Premier League is an enormous vehicle. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. But why has Asia become such a hot bed for Premier League fervour? Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. A record 1.3 billion minutes of NBC Sports Premier League coverage was also consumed on the NBC Sports YouTube channel. Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. Obviously, this isnt true. Repucom, Premier League Fan Survey 2011/12. Shanghai Shenhua made a major impression on European football with the capture of Nicolas Anelka and Didier Drogba in 2012, on weekly wages of around 170,000 and 200,000 respectively. What none of these numbers show however, and this should not be underestimated, is how satisfied viewers are with what theyre watching. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? A footballing whirlwind in the eye of a tabloid storm Look at the actions taken as the Third Reich faces collapse in the final weeks of World War II. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. Asian interest boosts sales of shirts and other merchandise, encourages extensive television contracts and prompts huge commercial sponsorship dealscompanies aware of the visibility they will enjoy due to any association with a Premier League side. The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. However, there are examples - such as DAZN in Japan and Turner in the USA - of companies prematurely ending deals in the last year, and so the European governing body must tread a fine line. However, the number of viewers on television at home have also dropped, meaning broadcasters globally will understandably be cautious when it comes to renewing their deals next time around. The The bad news for the governing body comes amid a backdrop of potential turbulence in the future, with the European Super League proposals still hanging around, while broadcasters are facing difficulties amid the ongoing pandemic. The Premier League sides fuelling of the Asian passionthe preseason tours and talk of a 39th fixtureis an important side of this mutually beneficial triangle. Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. Stay informed and spot emerging risks and opportunities with independent global reporting, expert A link has been emailed to you - check your inbox. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. In 2018/19, research from Nielsen found that around 3.2 billion people watched games throughout the year. 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These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? The numbers have only grown over the past 18 months, demonstrating the enormous role that Asia plays within the global Premier League market. Anyway, they were at it again this week with a story in The Independent, telling us in a big headline: Manchester United and Liverpool defeats helped Sky Sports to its highest ever viewership., Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be locked out of sporting events.. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. You only have access to basic statistics. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. There have already been reports from the Premier League of agents using offers from China as bargaining chips in contract negotiations, most notably in relation to Alexis Sanchez and Mesut Ozil. Related readings: They'll see some of the world's best talent in thrilling matches played at packed stadiums.". So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. It is surely self-defeating. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. Arsenal v Sheffield United had a low of 743,000 and a high of 1.1 million: more typical of a non-big Sky game. One only needs to look to the Teixeira deal to see how transfer costs are being forced ever upwards, while the power of agents, already an endemic problem in European football, will only increase as more cash changes hands. Some of the viewing figures for the lower-tier Premier League games were quite low. ZZ leaves Charlton in search of Premier start No-one really seems to be able to accurately measure it. and other data for a number of reasons, such as keeping FT Sites reliable and secure, The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was UEFA has seen global live viewing figures for the group stages of the Champions League drop, with numbers lower than both of the last two seasons. Indeed Sky hand in hand with the Premier League have conducted a 28-year propaganda campaign to convince us that it is very big and very popular. Impressive numbers, but that's completely dwarfed by the audience tuned in from Asia; offering an in-home audience of 1,300 million meant that the continent provided 32.5 percent of the Premier Leagues public for the 10-11 season, according toRepucom, Premier League Fan Survey 2011/12. You can still enjoy your subscription until the end of your current billing period. Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane?

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